Is Pinterest competing to become the “next” Google?

Pinterest recently announced a new feature that will make it easy for foodies to search the Social Media site for relevant recipes. Recipes have become one of the most shared and searched pins and now you can search based off of particular ingredients and specific filters, such as Vegan, Vegetarian, Gluten-free, and Paleo. This is a bachelor’s new best friend! We wonder how many recipes we can find after looking in our bare bones fridge? 

Since last May, Pinterest has been making an effort to include helpful information on pins – “product pins (pricing, availability and where to buy), recipe pins (cook times, ingredients, servings) and movie pins (content ratings, cast members, etc.).” As a search tool, the new improved pins make it easier to search for specific content. Instant gratification at your world-wide-web fingertips! 

What’s next? Pinterest has started rolling out promoted pins, making it easier for businesses to advertise directly to you based off of your “ wishlists, vacation plans, dream home ideas, and other things you want to do soon and in the future” (CEO Ben Silbermann). The intention is to help businesses to adopt the platform as a means to communicate with their targeted audience. 

Pinterest is definitely making strides towards being a better search tool for content directly, but with advertising now being introduced will it start heading down the path of consumerism instead of a tool for inspiration and organization?

Did you like this post? Do you use Pinterest to search for things? Tell us your thoughts in the comments below.

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