Opt-in email marketing has an average ROI of 4,400%. When done effectively it will keep your pipeline filled with
HIGH QUALITY LEADS
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WHAT DOES “OPT-IN” MEAN?
Traditional forms marketing such as print, billboards, television, and radio, push an unsolicited message into the marketplace with the objective of reaching the greatest number of people.
Digital marketing methods like SEO, PPC, and social media also do that, but with the added advantage of allowing you to be much more specific with both your audience targeting and your message. Still, the message itself is unsolicited as the audience has not actively chosen to receive it.
With opt-in email marketing however, we start by building a list of people who actively choose to receive your messages. Then we tailor the messages specifically to them. Since they’ve chosen to participate, email marketing is far more effective at generating warm leads. Research shows that on average, 70% of people have made a purchase directly from an email promotion within the last week.
DO YOU HAVE THAT MUCH SPARE TIME?
Creating effective email marketing campaigns isn’t rocket science, but it does require some specialized knowledge and tools. Email marketing software like MailChimp, Constant Contact, Campaigner, etc. are all very affordable. And you can learn the methods used by professionals though blogs, YouTube, and online courses. But email marketing works best when it is combined with other forms of digital marketing. And most business owners just don’t have the extra time to create all the content or to effectively manage email campaigns. It really is a full time job. And while you could hire an in-house person to do it, they would still lack the experience of a professional email marketing agency.
That’s why we offer full-service “done for you” email marketing. We do everything—building your list, creating the content, segmenting your audience, integrating with other marketing efforts, testing, scaling, tracking, and reporting. Let us handle your lead generation so you can focus on running your business.
Email Marketing is available with all of our BrandGrow™ packages.
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DO YOU GUARANTEE I WILL SEE RESULTS?
Yes, we absolutely guarantee that we will get results for you. How we define and measure results will vary depending on your current situation, overall goals, and strategy we deploy. As part of our strategy, we will define a set of metrics that we will be tracking, as well as some target numbers for them. You will be able to monitor the performance in real time, 24/7 through your client dashboard. And if we don’t deliver results in 6 months or less, you absolutely should fire us!
WILL IT BENEFIT MY BUSINESS?
Currently, over 90% of Americans use email. As long as your target audience is part of that majority, then email marketing will absolutely benefit your business!
HOW MUCH DOES IT COST?
It will depend on the size of your audience. The larger the audience, the more work is required. Email marketing is available in all of our marketing plans, which include dedicated support and full transparency into the work being performed.
WHAT SHOULD I EXPECT?
After you sign up we’ll start setting up your private marketing dashboard. Then we’ll make sure your email software is set up correctly. We’ll also consult with you to get info about your brand, your goals, and your target audience. After that we’ll get your email sequence set up. Then depending on the situation, we’ll either segment your existing lists and start rolling out the email campaign, or we’ll start building your list. You’ll received weekly and monthly reports and you’ll be able to monitor everything in real time 24/7 from your private dashboard.
WHAT IF I DON'T HAVE A LIST YET?
No problem! We’ll set up some ads specifically designed to attract the right audience and get them to subscribe (opt in) to your list.
CAN YOU USE MY EXISTING EMAIL LIST?
As long as you own the list and it is made up of people who have actually chosen to subscribe, we will be able to use it. We’ll need to consult with you in order to determine the usability, and also to get info about the subscribers so that we can properly segment the list.
WILL IT WORK WITH PURCHASED LISTS?
No. With a purchased list we would be sending cold emails. While a percentage of cold emails may convert to warm leads, it’s far more effective to build a list of people who are opting in because they are genuinely interested. Also, sending cold emails in large volume will possibly get your email address blacklisted or your software account deactivated. By focusing on building a genuine list, you’ll get better quality leads and they will be much easier to convert into actual sales.
HOW DO I KNOW IT'S WORKING?
We provide total transparency into all of the work that we perform as well as the results. You’ll have access to a custom reporting dashboard that allows you to monitor your campaign 24/7. You will be able to track every aspect of your campaign, including work performed and every possible performance metric, all in real time. We also provide both weekly and monthly activity and performance reports for all campaigns, ensuring that we are always moving in the direction of your business goals.
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