Opt-in email marketing has an average ROI of 4,400%. When done effectively it will keep your pipeline filled with
HIGH QUALITY LEADS
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WHAT DOES “OPT-IN” MEAN?
Traditional forms marketing such as print, billboards, television, and radio, push an unsolicited message into the marketplace with the objective of reaching the greatest number of people.
Digital marketing methods like SEO, PPC, and social media also do that, but with the added advantage of allowing you to be much more specific with both your audience targeting and your message. Still, the message itself is unsolicited as the audience has not actively chosen to receive it.
With opt-in email marketing however, we start by building a list of people who actively choose to receive your messages. Then we tailor the messages specifically to them. Since they’ve chosen to participate, email marketing is far more effective at generating warm leads. Research shows that on average, 70% of people have made a purchase directly from an email promotion within the last week.
EFFECTIVE MARKETING IS A FULL TIME JOB
DO YOU HAVE THAT MUCH SPARE TIME?
Creating effective email marketing campaigns isn’t rocket science, but it does require some specialized knowledge and tools. Email marketing software like MailChimp, Constant Contact, Campaigner, etc. are all very affordable. And you can learn the methods used by professionals though blogs, YouTube, and online courses. But email marketing works best when it is combined with other forms of digital marketing. And most business owners just don’t have the extra time to create all the content or to effectively manage email campaigns. It really is a full time job. And while you could hire an in-house person to do it, they would still lack the experience of a professional email marketing agency.
That’s why we offer full-service “done for you” email marketing. We do everything—building your list, creating the content, segmenting your audience, integrating with other marketing efforts, testing, scaling, tracking, and reporting. Let us handle your lead generation so you can focus on running your business.
Email Marketing is available with all of our BrandGrow™ packages.
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PROFESSIONAL EMAIL MARKETING SERVICES
Frequently Asked Questions
DO YOU GUARANTEE I WILL SEE RESULTS?
Yes, we absolutely guarantee that we will get results for you. How we define and measure results will vary depending on your current situation, overall goals, and strategy we deploy. As part of our strategy, we will define a set of metrics that we will be tracking, as well as some target numbers for them. You will be able to monitor the performance in real time, 24/7 through your client dashboard. And if we don’t deliver results in 6 months or less, you absolutely should fire us!
WILL IT BENEFIT MY BUSINESS?
Currently, over 90% of Americans use email. As long as your target audience is part of that majority, then email marketing will absolutely benefit your business!
HOW MUCH DOES IT COST?
It will depend on the size of your audience. The larger the audience, the more work is required. Email marketing is available in all of our marketing plans, which include dedicated support and full transparency into the work being performed.
WHAT SHOULD I EXPECT?
After you sign up we’ll start setting up your private marketing dashboard. Then we’ll make sure your email software is set up correctly. We’ll also consult with you to get info about your brand, your goals, and your target audience. After that we’ll get your email sequence set up. Then depending on the situation, we’ll either segment your existing lists and start rolling out the email campaign, or we’ll start building your list. You’ll received weekly and monthly reports and you’ll be able to monitor everything in real time 24/7 from your private dashboard.
WHAT IF I DON'T HAVE A LIST YET?
No problem! We’ll set up some ads specifically designed to attract the right audience and get them to subscribe (opt in) to your list.
CAN YOU USE MY EXISTING EMAIL LIST?
As long as you own the list and it is made up of people who have actually chosen to subscribe, we will be able to use it. We’ll need to consult with you in order to determine the usability, and also to get info about the subscribers so that we can properly segment the list.
WILL IT WORK WITH PURCHASED LISTS?
No. With a purchased list we would be sending cold emails. While a percentage of cold emails may convert to warm leads, it’s far more effective to build a list of people who are opting in because they are genuinely interested. Also, sending cold emails in large volume will possibly get your email address blacklisted or your software account deactivated. By focusing on building a genuine list, you’ll get better quality leads and they will be much easier to convert into actual sales.
HOW DO I KNOW IT'S WORKING?
We provide total transparency into all of the work that we perform as well as the results. You’ll have access to a custom reporting dashboard that allows you to monitor your campaign 24/7. You will be able to track every aspect of your campaign, including work performed and every possible performance metric, all in real time. We also provide both weekly and monthly activity and performance reports for all campaigns, ensuring that we are always moving in the direction of your business goals.
Client Testimonials
Aiden from Ripe Marketing was extremely informative and helpful with getting my website optimised for SEO. She knows her stuff thoroughly and has a wealth of knowledge in the area. I wouldn’t hesitate to recommend...
Michael W.Melbourne Guitar Academy
Great work experience with excellent response time and very professional. Extremely knowledgeable and just a all around great experience!!!
Amanda H.Beauty By Panda
Excellent customer service and very knowledgeable in website creations. Dealing with Aiden, she was able to clearly identify my needs and recommend the right product.
Matt B.President @ Construction-Outaouais
I couldn’t be more happy with the results from Ripe Marketing. They design my website very quickly and I had more than 2,000 people visit within the first week. The design was great and their...
Brent L.Talent Management
I didn’t have a clear vision of what I really wanted on my website so I went to the specialists and used Ripe Marketing. I found that with the time knowledge and understanding of my...
Wendy S.W Locco, LLC
Incredible service and awesome designs! I’ve worked with Ripe Marketing on 3 projects for high profile clients of mine; 2 logos and a website . Each time they walked me through a step by step...
Amanda G.Music Manager
Ripe Marketing provides top-drawer professional services and amazing results. Because of their efforts the SEO ranking on our website has 102 keywords on page 1 (85% in top 3 spots) between Google and Bing and...
Glendale MRIMedical Imaging Company
Amazingly helpful and professional. I highly recommend this company.
Sara W.Casting Director
These are the BEST people ever! Incredibly talented! Always kept in touch and do beautiful work!
Norieta S.My Crowning Closet
My husband and I consulted with Ripe Marketing on a few social media projects we were working on. Aiden was always professional and innovative. I have recommended Ripe to a number of business associates and...
Kriss G.Artist / Business Owner
Before going to Ripe Marketing for social media training, I didn’t know much at all about social media or how it could help me as a business owner. With professionalism and patience, Aiden guided me...
Jennifer F.Business Owner
Aiden was a very friendly and enthusiastic person to work with. She was very inspiring and detail oriented. I loved my promo piece and very happy with the product. I would highly recommend Ripe Marketing...
Julie G.Sales @ JTYDS
Aiden is very nice and friendly. She gets the job done. I recommend Ripe Marketing to anyone looking for marketing services.
Camray B.Business Owner
The entire team at Ripe are professional, courteous, thorough, and very fast. It is a pleasure to work with people who know their craft and skill.
Pierce A.Red Rhino Makeup Trailers
We are very happy with our website from Ripe Marketing. They understood immediately exactly what we were looking for and delivered it perfectly and on time. Our sales and social media traffic have increased considerably...
Cristal L.Reliable Translations
I have, and continue to use Ripe for the Will Wallace Acting Company. They are insightful, professional, and hands on. We have always appreciated the level of personal interest and devotion they put into their...
Will W.Will Wallace Acting Company
Ripe Marketing were absolutely amazing to work with when they designed our company website. They work closely with you to create a quality website that is custom built to your needs. Our website is gorgeous,...
Shayda K.Michael K. Jewelers
Since hiring Ripe Marketing to run and manage a PPC campaign for us we have increased our net revenue substantially. Our business increased enough that we doubled our advertising and have seen excellent results. Now...
Pamela F.Administrative Director
Outstanding personal communication. Lay person hand holding has been exceedingly patient.
Josh S.Malibu Real Estate Agents
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