Leads from paid advertising are 50% more likely to make a purchase. PPC is extremely cost effective because of its unique ability to instantly drive
HIGHLY TARGETED TRAFFIC
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WHAT IS PAY PER CLICK?
Pay-per-click (or PPC for short) refers to digital ads which are paid for on a “per click” basis. When you do a Google search, the results are a mixture of organic and paid listings (ads). Most people who search don’t recognize any difference between the two. However, because ads usually appear at the top, and since over 95% of clicks go to the top 4 search results, PPC ads work extremely well.
Unlike organic search rankings which take time to achieve and cannot be guaranteed, PPC ads allow you to get your brand and message onto the first page of Google reliably and almost instantly.
They are also very cost effective. Rather than paying to have your message printed or broadcast, with PPC you only pay when someone actually clicks on your ad. So if you are testing a new ad and it sucks, at least it won’t cost you much to find out!
MORE THAN JUST GOOGLE ADS
Although Google Ads (formerly AdWords) are the original PPC, there are now many other platforms which offer paid ads. Other search engines like Bing (Microsoft) also make effective use of pay-per-click ads. And of course, the advent of social media has ushered in an exciting new era of advertising which offers astounding possibilities for reaching your target audience. For example, Facebook ads, Instagram ads, and YouTube ads all offer extremely deep “ninja” targeting methods to hone in on the exact audience you want to reach, allowing you to really tailor your message.
ARE YOU WASTING MONEY ON BAD PPC?
Maximizing your ROI from pay-per-click ads requires knowledge of complex platforms, experience with many campaigns, and continual optimization based on data-driven decisions. You could sign up for any of these platforms right now and create your own ads. But it’s almost certain you wouldn’t get a very good return on your investment.
Alternatively, you could hire an agency. But not all agencies are created equally. At Ripe Marketing, our team of experienced paid search specialists have fixed many under-performing PPC campaigns that were poorly designed by other agencies. We’ve been able to achieve better performance, eliminate wasted ad spend, and reduce the cost per click, while simultaneously getting more quality leads and sales.
PPC is available with all of our BrandGrow™ packages.
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DO YOU GUARANTEE I WILL SEE RESULTS?
Yes, we absolutely guarantee that we will get results for you. How we define and measure results will vary depending on your current situation, overall goals, and strategy we deploy. As part of our strategy, we will define a set of metrics that we will be tracking, as well as some target numbers for them. You will be able to monitor the performance in real time, 24/7 through your client dashboard. And if we don’t deliver results in 6 months or less, you absolutely should fire us!
DOES PPC WORK FOR EVERY TYPE OF BUSINESS?
Yes! As long as your business offers a viable product or service, properly executed PPC can grow your brand and drive more sales.
HOW MUCH DOES PPC COST?
The main thing to keep in mind with PPC is that there are two separate costs—there’s the ad spend itself, which is paid directly to the platform(s), then there are the management fees which are paid to us. Additionally, there are many different types of PPC and campaign objectives can also vary greatly. At Ripe Marketing PPC is available in all of our marketing plans, and we use only the most professional and proven methods.
HOW LONG DOES IT TAKE?
Generally speaking, the initial setup and first drafts of your ads take about a week. From there, we’ll probably need to make a few revisions, and that can take a few days. Once ads are launched, they will begin to get views and clicks within the first day. Depending on the objectives, you will usually start seeing positive results within the first few days. But the real magic with PPC is that as we continually test and optimize, the results get better and better. Over time, we can increase the amount of clicks you get while at the same time reducing the cost per click.
WHAT SHOULD I EXPECT?
After you sign up we’ll start setting up your private marketing dashboard. Then we’ll make sure your ad accounts are set up correctly and get them integrated with the dashboard to track results. We will consult with you to understand anything we need to know in order to ads which are consistent with your brand and campaign goals. After that we’ll begin creating your ads, and will submit them to you for feedback and revisions as needed until we nail your message. Then, we launch! From there we will continually monitor optimize them, always keeping you in the loop. We’ll create weekly and monthly reports to help you see how much traffic you are getting, and you’ll be able to track everything in real time 24/7 from your private dashboard.
DO I NEED A LANDING PAGE?
That depends on what type of PPC campaign we are running. For Google and Bing ads, we always require at least one landing page. Ideally, you want to have a separate landing page for each product, service, promo offer, etc., because it’s important that the content of the landing page is hyper-focused to match exactly the message of your ad and direct the visitor to the specific action you want them to take. With other platforms, such as Facebook and Instagram ads, whether or not you need a landing page depends on the ad objective. For certain types of ads, the platforms have their own built-in conversion forms which can actually be more effective than a landing page. We will consult with you to determine the best type of PPC for your goals and to advise on landing page requirements for optimal results.
HOW ARE KEYWORDS, TARGET AUDIENCE & OBJECTIVE CHOSEN?
It varies depending on which advertising platform, as well as your goals vs your current situation, and will be based on extensive research. We consider many factors including your specific products or services, industry, location, competition, funnel stage, and more. Our goal is to find the combination and strategy that will provide the most positive impact for your business.
HOW DO I KNOW IT'S WORKING?
We provide total transparency into all of the work that we perform as well as the results. You’ll have access to a custom reporting dashboard that allows you to monitor your campaign 24/7. You will be able to track every aspect of your campaign, including work performed and every possible performance metric, all in real time. We also provide both weekly and monthly performance reports for all campaigns, ensuring that we are always moving in the direction of your business goals.
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