81% of people perform some type of online research before making a purchase. But 75% of them never scroll past the
THE FIRST PAGE OF GOOGLE
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WHAT IS SEO?
Search engine optimization, or “SEO” is the process of optimizing various factors on and off your website so that search engines will consider your site more relevant and rank you higher in their search results. While Local SEO focuses on a more localized market, some businesses need to reach a larger audience, such as nationwide or even international.
Let’s say you own a company that makes bicycle accessories. Most likely you’d want to attract customers as far and wide as possible to grow your brand. Whenever a potential customer anywhere types in a search such as “buy bicycle accessories online” using a search engine like Google, you’d want them to find you .
Most people never even look at the second page of search results. In fact 92% of all traffic goes to the first page, and TWO THIRDS of the clicks go to the top 5 spots. Think of those stats as potential customers and units sold, and it’s easy to see why ranking is so important.
ARE YOU LOSING MONEY WITHOUT IT?
With very few exceptions, every industry and market has a fair amount of competition. But statistically speaking only about one third of all businesses have an actual marketing strategy. However, on average the ones who do have a strategy allocate 41% of their marketing budget to SEO. So while they are doing other forms of marketing such as paid advertising, social media and email, they’re still investing almost half into search engine optimization. This is because of all forms of marketing SEO provides the highest ROI, and by quite a significant margin actually. Leads generated through SEO are eight times more likely to become paying customers than leads from any other form of marketing or advertising.
Investing in your search rankings is about more than just getting website traffic. It’s about creating sustainable long-term success by establishing brand authority and buyer trust.
SEO is available with all of our BrandGrow™ packages.
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Do you guarantee I will see results?
Yes, we absolutely guarantee that we will get results for you. How we define and measure results will vary depending on your current situation, overall goals, and strategy we deploy. As part of our strategy, we will define a set of metrics that we will be tracking, as well as some target numbers for them. You will be able to monitor the performance in real time, 24/7 through your client dashboard. And if we don’t deliver results in 6 months or less, you absolutely should fire us!
Does SEO work for every type of business?
Yes! As long as your business offers a viable product or service, properly executed SEO can move your website higher in search rankings and drive more sales.
How much does SEO cost?
That depends on many factors and there’s no universal answer. Generally speaking though, you should stay away from “budget SEO” providers as their shady methods will probably get your business penalized by search engines (which is expensive to fix later on). At Ripe Marketing SEO is available in all of our marketing plans, and we use only the most professional and proven methods.
How long does it take?
Truly effective SEO takes time. Many of our customers start to see positive momentum in 3-4 months. In fact, over 82% of our small business clients can reach the 1st page of Google after 6 months if the right conditions are met. However, SEO should not be thought of as something you do and then stop once you see results. Rather, SEO should be though of as an ongoing investment in your business that rewards you more the longer you do it.
What should I expect?
After you sign up we’ll start setting up your private marketing dashboard. Then we’ll make sure your external properties like Google Analytics and social media accounts are set up correctly and get them connected to the dashboard so we can track your results. We’ll also consult with you about anything we need to know in order to create content that is consistent with your brand. From that point forward we’ll create and distribute new content, continually optimize your website, create new backlinks, as well as helping you to get and manage reviews. And there’s a whole bunch of other stuff but it’s way too much to list here! We’ll create weekly and monthly reports to help you see how much traffic you are getting, and you’ll be able to track everything in real time 24/7 from your private dashboard.
Do you use "tricks" to get faster results?
How are the keywords chosen?
The keywords we suggest are unique to every business and are based on extensive research. We consider many factors including your specific products or services, industry, location, competition, and more. Our goal is find the keywords that will provide the most impact for your business.
How do I know it's working?
We provide total transparency into all of the work that we perform as well as the results. You’ll have access to a custom reporting dashboard that allows you to monitor your campaign 24/7. You will be able to track every aspect of your campaign, including work performed and every possible performance metric, all in real time. We also provide both weekly and monthly activity and performance reports for all campaigns, ensuring that we are always moving in the direction of your business goals.
In the last 10+ years, our SEO team has ranked over 400 thousand keywords on page #1.
Our marketing services have generated well over five million high quality leads for our clients.
Having built over 11K high-converting websites, our designers know how to create effective websites.
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